The Impact of Micro and Macro Environment on Entrepreneurial Success: Case of J&K MSMEs

The present research is focussed on examining the influence of micro- and macro-environmental factors entrepreneurial success; impact success perceived socio-economic benefits in Jammu Kashmir (J&K) micro, small medium enterprises (MSMEs) sector. information was gathered from 373 entrepreneurs MSME different industrial areas J&K (India). Structural equation modelling (SEM) has been applied to study relationship among various variables develop model. findings showed that significantly Furthermore, also depicted a positive Finally, an environmental model developed for strategizing development suggests economists policymakers use entrepreneurship as engine stimulate economic growth, generate job opportunities overcome poverty. collected MSMEs operating districts imperative because its empirical nature within area business environment, J&K’s sector, little done this area.